Develop marketing campaigns to target homeowners, real estate agents, and contractors.
Today's tech-savvy homeowners expect their maintenance service providers to meet them where they are--online. Develop online marketing ideas you can execute to efficiently and effectively target homeowners, real estate agents, contractors and builders. Later, give a promotional leave-behind device like a business card magnet or mug after you provide services. Consider seasonal incentives and promotions for needs like checking furnaces or gutter cleaning so you get the call before your competition.
Join Referral Companies and Networks
Gain credibility for your professionalism and quality by joining a referral company. These businesses usually work with contractors and builders and have an established base of customers. This could increase your customer base dramatically. Explore various companies to compare fees and terms.
Promote Your Business to Homeowners Associations
Get contact information for homeowners associations in your marketing area. Meet with the president and attend a meeting to introduce yourself to members. Pass out business cards and fliers, and offer discounts and incentives for them to use your service. Get customized mugs, thermometers and pens that feature your logo along with contact information to pass out to homeowners.
Develop email Newsletters
"You need to get smarter about how you leverage the Internet in your marketing scheme," says Bonnie Alfriend in an article on the Lowe's website. Use email newsletters to keep your name current and top-of-mind with customers. Develop different databases for customers, homeowners association members, building developers, contractors and real estate agents in your service area. Then create newsletters to target each specific database. Give homeowners useful tips on home maintenance. Let professionals know about new licenses you have, or partnerships with other maintenance service providers, and use email marketing to promote incentives and discounts throughout the year.
New Customer Discount
Provide a discount to new customers. Include the discount on your website and promotional materials. You might even consider conducting a time-sensitive promotion to tie-in with key seasonal needs like winterizing windows and doors, changing filters on heating units, and cleaning gutters during the fall and winter.
Provide Incentives for Referrals
Offer clients a discount or free service for providing referrals. For example, if you provide air conditioning repair service, combine a pre-season discount to drive customers, and a discount for using your business next year. Create business card magnets that customers can place on their refrigerators for easy reference so they can also tell others about your home maintenance services.
Post Services on Home Improvement Center Bulletin Boards
Most major home improvement centers will let you to post a business card or small flier. Create a card that conveys professionalism to make prospects choose your business over others. Answer their calls promptly and provide accurate estimates of your service costs, fees and payment terms.
Tags: business card, estate agents, real estate, real estate agents, your service
